Branding

Who are you, what do you stand for?  This is your defining moment, how do you want to be perceived?
Identity, Slogans, Mission Statements

Case Study

 

Problem:
A new photography company, located in Destin, Fla., came to us in need of a logo design.  The owner wanted colors that were tranquil and represented nature.  Although the company name is Green Apple Photography, she didn’t want the logo to be too literal.

Solution:
Chikadeez Marketing researched which colors are usually associated with nature.  We chose green and brown to represent earth.  The color blue was chosen to represent water and tranquility.  We wanted to make sure that the logo would transfer to all necessary materials when needed (ex. letterhead, business cards, signage, etc.).  The “apple swoosh” was used in n abstract way, that at a later day can be used alone if desired.